We just received this letter from Armstrong:
It’s pretty clear from it that Tarkett, the huge vinyl manufacturer have decided, in their wisdom, to take on the Rhinofloor brand. Is it a risk? Well, Tarkett are huge and seemingly very successful, although the impending cuts might see a reduction in their commercial vinyl sales throughout Europe and that is an area of strength for them. They are surely counting on the brand awareness and hoping to use their size and strength to propel the Rhinofloor brand towards profit in the domestic market….easier said than done.
One rep told me not to dispose of my Rhinofloor sampling – whoops – too late. We do get so very many useless, unsuitable and redundant pattern books that a whole lot of them have to be skipped as soon as we work out that they are not useful. I had heard rumours of this move a couple of weeks ago, but I chose not to post it on here just in case somebody got upset at my posting of unsubstantiated rumours. I’m going soft.
Certainly Tarkett would do well to follow the lead of Armstrong, Leoline and so forth and produce a decent up to date website. That’s the minimum requirement these days – so very many of our customers come in armed with info from the internet and any manufacturer who fails to use it to their advantage is being extremely shortsighted.
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